Overview
- understanding the great demand for competent managers to oversee operations in foreign countries because of the explosive growth of the international hospitality industry
- exploring the complex issues faced by hospitality managers when they are assigned to work overseas
- gaining insight into international hospitality firms’policies regarding developmental strategy, organizational structure, marketing, finance, accounting, and human resource management
- recognizing the international hospitality industry as an integral part of the service import and export business to help students gain a better understanding of managerial rolesWith The International Hospitality Business, you will examine world travel patterns, major hotel chains, and foodservice companies in different regions of the world to expand your knowledge and help you face the dynamic changing world of international hospitality. While this volume provides you with important, comprehensive knowledge that will help you manage the your overseas hospitality operations in a way that keeps the most important person in any business--the customer--contented.
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