Marketers are harnessing the enormous power of AI to drive unprecedented resultsĀ
The world of marketing is undergoing major change. Sophisticated algorithms can test billions of marketing messages and measure results, and shift the weight of campaignsāall in real time. Whatās next? A complete transformation of marketing as we know it, where machines themselves design and implement customized advertising tactics at virtually every point of digital contact.
The Invisible Brand provides an in-depth exploration of the risks and rewards of this epochal shiftāwhile delivering the information and insight you need to stay ahead of the game.Ā
Renowned technologist William Ammerman draws from his decades of experience at the forefront of digital marketing to provide a roadmap to our data-driven future. Youāll learn how data and AI will forge a new level of persuasiveness and influence for reshaping consumersā buying decisions. Youāll understand the technology behind these changes and see how it is already at work in digital assistants, recommendation engines and digital advertising. And youāll find unmatched insight into how to harness the power of artificial intelligence for maximum results.
As we enter the age of mass customization of messaging, power and influence will go to those who know the consumer best. Whether you are a marketing executive or concerned citizen, The Invisible Brand provides everything you need to understand how brands are harnessing the extraordinary amounts of data at their disposalāand capitalizing on it with AI.
This book title, The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning, ISBN: 9781260441253, by William Ammerman, published by McGraw-Hill Education (June 14, 2019) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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