Overview
Your customers are going to give you three seconds to make thesale.
Do you know what to say in those three seconds?
The marketing methods of the past are losing effectiveness asconsumers are getting smarter and smarter and have less and lesstime. What is needed is a new way of doing business-a method thatis simultaneously socially responsible and far more effective than"old" marketing. This new way is The Irresistible Offer.
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