The Jean Freeman Gallery Does Not Exist

ISBN: 9780262038461
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Overview

An examination of a 1970s Conceptual art projectā€”advertisements for fictional shows by fictional artists in a fictional galleryā€”that hoodwinked the New York art world.

From the summer of 1970 to March 1971, advertisements appeared in four leading art magazinesā€”Artforum, Art in America, Arts Magazine, and ARTnewsā€”for a group show and six solo exhibitions at the Jean Freeman Gallery at 26 West Fifty-Seventh Street, in the heart of Manhattan's gallery district. As gallery goers soon discovered, this address did not existā€”the street numbers went from 16 to 20 to 24 to 28ā€”and neither did the art supposedly exhibited there. The ads were promoting fictional shows by fictional artists in a fictional gallery. The scheme, eventually exposed by a New York Times reporter, was concocted by the artist Terry Fugate-Wilcox as both work of art and critique of the art world. In this book, Christopher Howard brings this forgotten Conceptual art project back into view.

Howard demonstrates that Fugate-Wilcox's project was an exceptionally clever embodiment of many important aspects of Conceptualism, incisively synthesizing the major aesthetic issues of its timeā€”documentation and dematerialization, serialism and process, text and image, publishing and publicity. He puts the Jean Freeman Gallery in the context of other magazine-based work by Mel Bochner, Judy Chicago, Yoko Ono, and Ed Ruscha, and compares the fictional artists' projects with actual Earthworks by Walter De Maria, Peter Hutchinson, Dennis Oppenheim, and more. Despite the deadpan perfection of the Jean Freeman Gallery project, the art establishment marginalized its creator, and the project itself was virtually erased from art history. Howard corrects these omissions, drawing on deep archival research, personal interviews, and investigation of fine-printed clues to shed new light on a New York art world mystery.

This book title, The Jean Freeman Gallery Does Not Exist, ISBN: 9780262038461, by Christopher Howard, published by MIT Press (October 9, 2018) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

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Product Details

Author:
Christopher Howard
Format:
Hardcover
Pages:
416
Publisher:
MIT Press (October 9, 2018)
Language:
English
ISBN-13:
9780262038461
ISBN-10:
0262038463
Weight:
27.8oz
Dimensions:
5.75" x 8.81" x 1.5"
Case Pack:
16
File:
RandomHouse-PRH_Book_Company_PRH_PRT_Onix_full_active_D20240208T185739_146352329-20240208.xml
Folder:
RandomHouse
List Price:
$27.95
As low as:
$13.98
Shipping Origin:
Crawfordsville, IN
Publisher Identifier:
P-RH
Discount Code:
A
Audience:
General/trade
Country of Origin:
United States

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