Overview
A Personal Brand is a positive in the reader’s life – professionally, personally and psychologically. It builds people’s confidence and is founded on who they are, their achievements and successes, as well as their technical and person-to-person skills. Drawing upon well-known Personal Brands, including Walt Disney, Nelson Mandela and Steve Jobs, The Journey to a Personal Brand forces readers to reevaluate themselves critically and honestly. Readers are guided through creating a distinctive brand from scratch through to launching it on digital media.
This intensely practical guide is essential reading for the professional, the return-to-worker, the student and early retiree alike or those wishing to improve their life and bring added value to their careers, personal profile or reputation.
This book title, The Journey to a Personal Brand, ISBN: 9781138561700, by Douglas Commaille, published by Taylor & Francis (December 18, 2017) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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