Overview
The problems faced by those who target low-income consumers are also examined, including the conflict between sound marketing practices and marginally ethical or unethical applications of those practices. The final section of the book
This book title, The Low-Income Consumer (Adjusting the Balance of Exchange) - 9780803972124, ISBN: 9780803972124, by Linda F. Alwitt, Thomas Donley, published by SAGE Publications (February 5, 1996) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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