Chicagoās North Michigan Avenue, known as The Magnificent MileĀ®, has a long and rich tradition of celebrating the holiday season in grand style. Today the illumination of this world-famous avenue with more than one million white lights is considered by many the official start of the holiday season. The Magnificent Mile Lights FestivalĀ® draws some one million visitors each November. Millions more watch the televised broadcast. The development of North Michigan Avenue, known in its humble early days as Pine Street, and the creation of its holiday and tree-lighting traditions are largely attributed to a dedicated group of entrepreneurs and business leaders, known as the Greater North Michigan Avenue Association. Over the years, this line of visionary Chicagoans recognized the avenueās potential and committed to making North Michigan Avenue a world-class street with world-class holiday traditions. The North Michigan Avenue district now features 56 hotels, 275 restaurants, 460 retail locations, and numerous educational, cultural, and health care institutionsāand more than 18 million visitors annually. It is one of the great avenues of the world, offering one of the most iconic holiday images when it is aglow.
This book title, The Magnificent Mile Lights Festival, ISBN: 9780738561844, by Ellen S. Farrar, published by Arcadia Publishing Inc. (November 3, 2008) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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