The Marketing Era (From Professional Practice to Global Provisioning)

Marketing has situated itself as an indispensable tool in today's business world-an unavoidable step in the process from production to consumption. This book is the first of its kind to map out the organizing principles and cultural logic of marketing, and trace the profession's ascent to global domination. Applbaum argues that marketing can be seen as a particular set of cultural practices that surfaced in reaction to the affluence of Western society, and not the answer to the call of inherent human needs and wants. In order to understand globalization, transnational corporations, and the spread of consumer culture, one must understand the logic of marketing.

This book title, The Marketing Era (From Professional Practice to Global Provisioning), ISBN: 9780415945448, by Kalman Applbaum, published by Taylor & Francis (October 9, 2003) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

Unlike Amazon and other retailers who may also offer The Marketing Era (From Professional Practice to Global Provisioning) books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.

Prefer to work with a human being when you order The Marketing Era (From Professional Practice to Global Provisioning) books in bulk? Our Book Specialists are standing by Monday-Friday 8-5 PST, ready to help!