Overview
Learn the Secrets Behind World-Class Product Development
In a world overloaded with new products and services, making a single offering stand out is a Herculean task. Or is it? Market leaders are developing innovative processes that all but guarantee the success of their new products--and now their secrets are available to you.
The McGraw-Hill 36-Hour Course: Product Development gives you the critical edge in a product-saturated world. Presenting the most current marketing tools and best practices, it provides proven methods behind successful product development, along with case studies from the most creative companies of our time--Apple, Google, Cisco, Toyota, Pixar, and many others. In less than a week, you'll be an expert on:
- Creating a value proposition that motivates a customer to buy your new product
- Protecting intellectual property to sustain a competitive advantage
- Creating a budget and securing the capital you need
- Managing the design, fabrication, integration, and delivery processes
- Master the essentials of product development
- Maximize your study time
- Measure your progress with chapter tests and a free online exam
- Earn a Certificate of Achievement online
Designed as an easy, self-paced "course" complete with chapter-ending quizzes and an online final exam, The McGraw-Hill 36-Hour Course: Product Development puts you on the fast track to making your dream product a success.
This book title, The McGraw-Hill 36-Hour Course Product Development, ISBN: 9780071743877, by Andrea Belz, published by McGraw-Hill Education (December 22, 2010) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
Unlike Amazon and other retailers who may also offer The McGraw-Hill 36-Hour Course Product Development books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.
Prefer to work with a human being when you order The McGraw-Hill 36-Hour Course Product Development books in bulk? Our Book Specialists are standing by Monday-Friday 8-5 PST, ready to help!