55 Olympic medals. 6 Tour de France victories. Countless world records and world championship victories. Since the year 2000, British Cycling, Team Sky and INEOS have dominated the sport of cycling to an unprecedented degree. But at what cost? Did Sir David Brailsford, Peter Keen and the other brains behind British Cycling's massive and sudden dominance in the modern era find a winning "Moneyball" formula? Or did their success come down to luck and personal chemistry? Did this organisation, founded on relentless, ruthless efficiency contain contradictions which threatened to overwhelm it, amid accusations of drug-taking, bullying and sexism? Through interviews with Brailsford and Keen, Shane Sutton, Fran Millar, Chris Boardman, Sir Chris Hoy and many other key players, Kenny Pryde interrogates the parts of the story - lottery funding, marginal gains - that we think we know, and reveals others that have remained hidden, until now. The Medal Factory tells the full story from amateurish beginnings through a sports-science revolution to an all-conquering, yet flawed, machine.
This book title, The Medal Factory, ISBN: 9781781259863, by Kenny Pryde, published by IPS - Profile Books (September 5, 2023) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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