Overview
An in-depth look at big pharma's flagship company
The Merck Druggernaut takes readers inside Merck, the world'ssecond most profitable drug company and maker of the world'sbestselling drug, Prilosec. Consistently named one of Fortunemagazine's Most Admired Companies, Merck struggles to maintain itsreputation for being the most ethical of the big drug makers,refusing to slash research and development budgets in the face ofdeclining profits, falling stock market prices, and questionableaccounting. Author Fran Hawthorne, one of the leading journalistscovering healthcare, has written an excellent examination of abusiness paragon with much-needed insight on the cutthroat world ofpharmaceuticals. It's a story that will interest the business worldas well as consumer and healthcare advocates by detailing the vitalissues in medicine and healthcare today. More than just acompelling story of success in a difficult industry, more thansimply the biography of one of big business's most recognizablenames, The Merck Druggernaut takes a thoughtful look at some of themajor issues of our time and the way those issues intertwine withthe world of business.
The Merck Druggernaut takes readers inside Merck, the world'ssecond most profitable drug company and maker of the world'sbestselling drug, Prilosec. Consistently named one of Fortunemagazine's Most Admired Companies, Merck struggles to maintain itsreputation for being the most ethical of the big drug makers,refusing to slash research and development budgets in the face ofdeclining profits, falling stock market prices, and questionableaccounting. Author Fran Hawthorne, one of the leading journalistscovering healthcare, has written an excellent examination of abusiness paragon with much-needed insight on the cutthroat world ofpharmaceuticals. It's a story that will interest the business worldas well as consumer and healthcare advocates by detailing the vitalissues in medicine and healthcare today. More than just acompelling story of success in a difficult industry, more thansimply the biography of one of big business's most recognizablenames, The Merck Druggernaut takes a thoughtful look at some of themajor issues of our time and the way those issues intertwine withthe world of business.
Fran Hawthorne (New York, NY) is the Assistant Managing Editorat Crain's New York Business. She has been covering business formore than twenty years for such publications as Fortune,BusinessWeek, and Institutional Investor, with a prevailinginterest in healthcare and pharmaceuticals. At Crain's, shespearheads the publication of two to three special healthcareissues per year.
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