The Multimediated Rhetoric of the Internet (Digital Fusion)

ISBN: 9781138306028
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Overview

This project is a critical, rhetorical study of the digital text we call the Internet, in particular the style and figurative surface of its many pages as well as the conceptual, design patterns structuring the content of those same pages. Handa argues that as our lives become increasingly digital, we must consider rhetoric applicable to more than just printed text or to images. Digital analysis demands our acknowledgement of digital fusion, a true merging of analytic skills in many media and dimensions. CDs, DVDs, and an Internet increasingly capable of streaming audio and video prove that literacy today means more than it used to, namely the ability to understand information, however presented. Handa considers pedagogy, professional writing, hypertext theory, rhetorical studies, and composition studies, moving analysis beyond merely "using" the web towards "thinking" rhetorically about its construction and its impact on culture. This book shows how analyzing the web rhetorically helps us to understand the inescapable fact that culture is reflected through all media fused within the parameters of digital technology.

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Product Details

Author:
Carolyn Handa
Format:
Paperback
Pages:
200
Publisher:
Taylor & Francis (June 16, 2017)
Language:
English
ISBN-13:
9781138306028
Weight:
16oz
Dimensions:
6" x 9"
File:
TAYLORFRANCIS-TayFran_250227091131038-20250227.xml
Folder:
TAYLORFRANCIS
List Price:
$64.99
Series:
Routledge Studies in Rhetoric and Communication
Case Pack:
1
As low as:
$57.19
Publisher Identifier:
P-CRC
Discount Code:
H
Audience:
College/higher education
Country of Origin:
United States
Pub Discount:
30
Imprint:
Routledge

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