Overview
Based on exhaustive research, The Myth of Excellence provides conclusive evidence of the futility of trying to be excellent in all aspects of a commercial transaction—price, product, access, experience, and service. Instead, the strategy for your products and services should be to dominate on one element, differentiate on a second, and be at industry par (i.e., average) on the rest. Yes, it is okay to be average as long as your customers know specifically where and how you are superior and world-class.
This book title, The Myth of Excellence (Why Great Companies Never Try to Be the Best at Everything), ISBN: 9780609810019, by Fred Crawford, Ryan Mathews, published by The Crown Publishing Group (May 27, 2003) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
Unlike Amazon and other retailers who may also offer The Myth of Excellence (Why Great Companies Never Try to Be the Best at Everything) books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.
Prefer to work with a human being when you order The Myth of Excellence (Why Great Companies Never Try to Be the Best at Everything) books in bulk? Our Book Specialists are standing by Monday-Friday 8-5 PST, ready to help!