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The Naming Book (5 Steps to Creating Brand and Product Names that Sell)

ISBN: 9781599186665
List Price: $19.99

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Overview

What’s in a Name? A lot more than you think.

Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, attracting an audience, and making a sale. In our increasingly crowded and noisy world, a name is the foundation of every product, brand, or business—and it needs to stand out.

In The Naming Book, Bullhorn Creative partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. Learn how to:

  • Set clear goals for your name and brand before you start
  • Fuel your creativity with out-of-the-box ideas from
  • Craft a brainstorming list based on your business mission
  • Build a brand unique to you by creating your own word
  • Find the balance between “cool” and clear
  • Narrow down your list of names with 5 easy tests

    This book title, The Naming Book (5 Steps to Creating Brand and Product Names that Sell), ISBN: 9781599186665, by Brad Flowers, published by Entrepreneur Press (March 17, 2020) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days. Expedited shipping is also available.

    Unlike Amazon and other retailers who may also offer The Naming Book (5 Steps to Creating Brand and Product Names that Sell) books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.

    Prefer to work with a human being when you order The Naming Book (5 Steps to Creating Brand and Product Names that Sell) books in bulk? Our Book Specialists are standing by Monday-Friday 8-5 PST, ready to help!

  • Product Details

    Author:
    Brad Flowers
    Format:
    Paperback
    Pages:
    164
    Publisher:
    Entrepreneur Press (March 17, 2020)
    Language:
    English
    ISBN-13:
    9781599186665
    ISBN-10:
    1599186667
    Dimensions:
    6" x 9"
    Case Pack:
    40
    File:
    PGW-LEGATO-Metadata_Only_Publishers_Group_West_Customer_Group_Metadata_20220428130433-20220428.xml
    Folder:
    PGW
    List Price:
    $19.99
    As low as:
    $10.00
    Publisher Identifier:
    P-PER
    Discount Code:
    A

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