The New Art of Ideas (Unlock Your Creative Potential)

In a world with a surplus of ideas, what separates a good idea from a bad one? Learn how to cultivate a mindset that produces the kind of ideas people can’t turn down.

Most professionals cannot generate a solid idea. They either offer up tired or reused ones, or they generate lots of ideas but none that are worth pursuing.
 
A great idea presents a well-formulated thought or plan of action that spurs growth, change, advancement, adaptation, or new insight. Worthwhile ideas move the needle; they change the playing field altogether.
 
The New Art of Ideas is designed to help readers consistently produce worthwhile ideas by becoming nimble and imaginative thinkers better equipped to compete and produce in a global economy. Robin Landa identifies the Three Gs of every good idea:
 

Goal—Your vision for the end

Gap—The underdeveloped area that your idea fills

Gain—The overall benefits of your goal

 
With explanations and examples of each component, this book demystifies the process of effective ideation and hands you the key to unlock your creative potential.

This book title, The New Art of Ideas (Unlock Your Creative Potential), ISBN: 9781523002078, by Robin Landa, Holly Taylor, Lorin Latarro, published by Berrett-Koehler Publishers (November 8, 2022) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

Unlike Amazon and other retailers who may also offer The New Art of Ideas (Unlock Your Creative Potential) books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.

Prefer to work with a human being when you order The New Art of Ideas (Unlock Your Creative Potential) books in bulk? Our Book Specialists are standing by Monday-Friday 8-5 PST, ready to help!