The New Brand Spirit (How Communicating Sustainability Builds Brands, Reputations and Profits)

ISBN: 9781032838427
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$48.95
SKU:
9781032838427
Minimum Purchase:
25 units
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Minimum Order: 25 copies per title

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Overview

The core idea of The New Brand Spirit is to let stakeholders do the talking. Conrad and Thompson have interviewed close to 100 leading practitioners from eight different stakeholder perspectives, including NGOs, shareholders and supply chain. It provides an overview of the state-of-the art of CSR and sustainability communications from the frontline

This book title, The New Brand Spirit (How Communicating Sustainability Builds Brands, Reputations and Profits), ISBN: 9781032838427, by Christian Conrad, Marjorie Ellis Thompson, published by Taylor & Francis (June 24, 2024) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

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Product Details

Author:
Christian Conrad, Marjorie Ellis Thompson
Format:
Paperback
Pages:
348
Publisher:
Taylor & Francis (June 24, 2024)
Language:
English
ISBN-13:
9781032838427
Dimensions:
6.875" x 9.6875"
File:
TAYLORFRANCIS-TayFran_241026043944891-20241026.xml
Folder:
TAYLORFRANCIS
List Price:
$48.95
Country of Origin:
United States
As low as:
$43.08
Publisher Identifier:
P-CRC
Discount Code:
H
Pub Discount:
30
Weight:
22.625oz
Case Pack:
16

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