Sales Engagement (How The World's Fastest Growing Companies are Modernizing Sales Through Humanization at Scale)

Sales Engagement is the Marketing Automation of Sales. Marketing Automation produced multiple billion plus dollar companies like Hubspot, Marketo, Eloqua, Responsys, ExactTarget, Campaign Monitor and more. The Sales space is even bigger, with the largest company, Salesforce, set to do $20 billion per year in revenue in a short time frame.

So, what is Sales Engagement and why is now the time for it? Sales Engagement is how you engage and interact with your potential buyer to create connection, grab attention, and generate enough interest to create a buying opportunity. This is the modern way to build the top of the funnel and generate qualified leads for B2B companies.

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