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The New Rules of the Road (How to Navigate the Rapidly Changing Marketing Landscape)

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ISBN: 9781642256918
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$29.99
SKU:
9781642256918
Minimum Purchase:
25 units
Bulk Pricing:
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Minimum Order: 25 copies per title

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Overview

The New Rules of the Road: How to Navigate the Rapidly Changing Marketing Landscape by Dan Kahn is an essential guide for marketers, PR professionals, and business leaders navigating the complex and ever-evolving world of digital communication. Drawing from his extensive experience in the industry, Dan offers a comprehensive roadmap for success in modern PR and marketing.

This book takes readers on a journey through the transformation of PR and marketing, from traditional media relations to the current landscape dominated by social media, influencer partnerships, and direct-to-consumer engagement. Dan expertly blends historical context with cutting-edge strategies, providing readers with a deep understanding of how the industry has evolved and where it's headed.

Key topics covered include:

  • The convergence of PR, marketing, and technology
  • Leveraging social media and influencer relationships effectively
  • Crafting compelling brand narratives in the digital age
  • Implementing data-driven strategies for measuring and optimizing PR efforts
  • Navigating crisis communication in real-time online environments
  • Adapting to emerging technologies like AI and automation

What sets The New Rules of the Road apart is Dan’s practical approach. The book is filled with real-world case studies, from global brands to startups, illustrating how these principles can be applied across various industries and scales. Dan doesn't just theorize; he provides actionable insights and strategies that readers can implement immediately.

Whether you're a seasoned PR veteran looking to stay ahead of the curve, a marketing professional aiming to integrate your efforts more effectively, or a business owner seeking to understand the modern communication landscape, this book offers valuable insights. Dan’s writing style is accessible yet authoritative, making complex concepts easy to grasp and apply.

The New Rules of the Road is more than just a book—it's a toolkit for success in the digital age. It empowers readers to not only keep pace with the rapidly changing marketing landscape but to lead the way in innovation and effectiveness. For anyone looking to master the art of modern communication and drive real business results, this book is an indispensable resource.

While major retailers like Amazon may carry The New Rules of the Road (How to Navigate the Rapidly Changing Marketing Landscape), we specialize in bulk book sales and offer personalized service from our friendly, book-smart team based in Portland, Oregon. We’re proud to offer a Price Match Guarantee and a streamlined ordering experience from people who truly care.

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Product Details

Author:
Dan Kahn
Format:
Hardcover
Publisher:
Advantage Media Group, Inc. (January 21, 2025)
Language:
English
Audience:
General/trade
ISBN-13:
9781642256918
ISBN-10:
1642256919
Dimensions:
5.98" x 9"
File:
TWO RIVERS-PERSEUS-Metadata_Only_Perseus_Distribution_Customer_Group_Metadata_20250226161225-20250226.xml
Folder:
TWO RIVERS
List Price:
$29.99
Country of Origin:
United States
Pub Discount:
60
As low as:
$17.09
Publisher Identifier:
P-PER
Discount Code:
C
Imprint:
Advantage Media Group
Weight:
18.4oz
Case Pack:
26

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