Overview
One of the world's most sought-after sales training and consultingexperts reveals the strategies smart companies use to sell anythingto anyone
This book takes a new and relevant approach to sales from theperspective of both organizational and individual performance.Based on the author's broad-based personal experience working withover 2,000 sales organizations, it combines organizationalguidelines, sales management strategies, how-to sales tips, andcareer guidance for sales executives, sales managers, andsalespeople alike. Incorporating proprietary research, casestudies, real-world examples, and practical information, this bookwill revolutionize the very way sales organizations sell.
William (Bill) Brooks (Greensboro, NC) is the founder and CEO ofThe Brooks Group, an internationally recognized consulting firmwhose clients have included General Motors, Chase Manhattan, SaraLee, and Microsoft among thousands of others. He delivers more than150 keynote speeches annually to sales organizations.
This book takes a new and relevant approach to sales from theperspective of both organizational and individual performance.Based on the author's broad-based personal experience working withover 2,000 sales organizations, it combines organizationalguidelines, sales management strategies, how-to sales tips, andcareer guidance for sales executives, sales managers, andsalespeople alike. Incorporating proprietary research, casestudies, real-world examples, and practical information, this bookwill revolutionize the very way sales organizations sell.
William (Bill) Brooks (Greensboro, NC) is the founder and CEO ofThe Brooks Group, an internationally recognized consulting firmwhose clients have included General Motors, Chase Manhattan, SaraLee, and Microsoft among thousands of others. He delivers more than150 keynote speeches annually to sales organizations.
This book title, The New Science of Selling and Persuasion (How Smart Companies and Great Salespeople Sell), ISBN: 9780471469247, by William T. Brooks, published by Wiley (April 21, 2004) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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