Overview
Bestselling author Michel Robert gives you his trademark pure and simple rules for developing solid business strategies
In this anticipated follow-up to his previous bestsellers, management expert Michel Robert unveils his practical and proven methodology for you to plan and implement effective corporate strategies. Featuring a detailed explanation of how Robert used his approach to turn around Caterpillar as well as case studies of leading companies that utilize Robert’s method, The New Strategic Thinking shows you how to assemble a strategy team, identify your company’s driving force, determine the focus of the strategy (product, customer, or market), and launch initiatives company wide.This book title, The New Strategic Thinking, ISBN: 9780071462242, by Michel Robert, published by McGraw-Hill Education (August 10, 2005) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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