The Only Thing That Matters (Bringing the Power of the Customer into the Center of Your Business)

Total Commitment to the Customer:
The Only Way to Succeed in the Supercompetitive 1990s

In The Only Thing That Matters Karl Albrecht challenges American business to a commitment that will transform it to its very core. Albrecht's plan goes beyond lip service and simple cosmetic approaches to show the way to a radical bottom-up, top-down, total company commitment to the customer. His blueprint for success encompasses and explains the five critical challenges facing every business:

Finding the "Invisible Truth" about your customer Creating new, long-term rules for the Game Winning the hearts, minds, and hands of your people Making all systems, policies, and procedures customer-friendly Keeping score and leading the way

This book title, The Only Thing That Matters (Bringing the Power of the Customer into the Center of Your Business), ISBN: 9780887306396, by Karl Albrecht, published by HarperCollins (May 26, 1993) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

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