Overview
Is Your Association Equipped for the Digital Age?
The future of the association industry is unclear. Within todayās cultural shift in the economic, political, and social climates, associations need to be flexible and ready to evolve to meet the needs of both their audiences and world at large. Today, the threat to associations is the possibility of becoming antiquated due to their lack of willingness or ability to change and modernize with the culture around them. However, this situation also presents an amazing opportunity to experiment, innovate, and ultimately achieve sustainable growth and new levels of mission attainment.
In Amith Nagarajanās The Open Garden Organization: A Blueprint for Associations in the Digital Age, readers will learn how to experiment in new ways and drive progress forward within their organizations. The backbone of Amithās method lies in the āOpen Garden Model,ā which focuses on three main principles: purpose, culture, and inclusivity. The Open Garden Model encourages associations to: ā¢ clarify and deepen purpose; ā¢ discover and live their values; ā¢ embrace a future of uncertainty by taking on many small risks to experiment and learn; ā¢ shift their business model to one that embraces an inclusive and expansive audience, reaching far beyond the scope of traditional membership.
The Open Garden Model will help associations grow their new market far beyond their traditional base, create new and sustainable revenue streams, and elevate their brandās credibility and member loyalty. Ensure your association has the ability to sustain and thrive in todayās changing world.
This book title, The Open Garden Organization (A Blueprint for Associations in the Digital Age), ISBN: 9781599329550, by Amith Nagarajan, published by Advantage Media Group, Inc. (July 19, 2018) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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