Overview
"Bernie Schaeffer's penchant for contrary investing is terrific,and his market calls on that strategy have been excellent. He showshow to apply contrary thinking-and many other types of'expectational analysis'-to option strategies. All option tradersshould enjoy reading this book." -Lawrence G. McMillan President,McMillan Analysis Corp. Author, Options as a Strategic Investmentand McMillan on Options.
"A superb book that will benefit both stock and options investors.It blends technical analysis, fundamentals, investor psychology,and strategy to come up with an excellent approach to the markets.A good read for the investor seeking new trading ideas in today'sfast moving markets." -Leo Fasciocco Stock Market Columnist,Investor's Business Daily.
"A breath of fresh air for options traders. Most options books aretextbook in nature. Schaeffer cuts right to the chase and providessolid ideas on how to use options effectively for both conservativeand trading-oriented investors. It's innovative and fresh. Get acopy." -Thomas J. Dorsey President, Dorsey Wright & AssociatesAuthor, Point & Figure Charting.
When nationally renowned options expert Bernie Schaeffer talks,everyone listens. A "Market Maven" on CNBC, a frequent guest onCNN, and a top-rated Timer Digest market timer for the past decade,he has also been a featured speaker at numerous investmentconferences. His views on the stock market and the economy areregularly quoted in the Wall Street Journal, the New York Times,Barron's, and Investor's Business Daily. Thousands of subscriberseagerly await each issue of his Option Advisor newsletter, and whenhe distills his decades of knowledge and experience-as he does inthis remarkable book-savvy investors everywhere pay closeattention.
In The Option Advisor: Wealth-Building Strategies Using Equity andIndex Options, Schaeffer offers his own carefully tested, prudent,and profitable strategies for trading options. He begins bydispelling outdated folklore and beliefs about the options world,and reveals instead how options can be used as an inexpensive,leveraged vehicle for profiting from the movement in an equity.With clarity and logic, he explains the basic principles of optionstrading, emphasizing, in particular, why options cannot be tradedlike stocks-a very common and potentially very costlymistake.
Schaeffer delves into the psychology of options trading,demonstrating how to distinguish between "high" and "low"expectation stocks, how to measure sentiment, and how to master thevalued Contrary Opinion Theory for successful trading. He shareshis wealth-building techniques for selecting the right stocks,assessing risk, managing your options portfolio, and, mostimportant, for reading market timing indicators. What The OptionAdvisor boils down to is expert guidance on managing your money,while avoiding the most common errors of options trading.
In a detailed section on applications, Schaeffer gives youpractical, hands-on advice on how to use a full array of real-worldtrading strategies, including quick trades, aggressive tradingstrategies, conservative approaches, portfolio protection, and theincreasingly popular Long-term Equity AnticiPation Securities(LEAPS). With characteristic thoroughness, Schaeffer also offersinvaluable information on selecting an options broker, opening anoptions trading account, and doing research on the Internet.
From the novice to the experienced investor, The Option Advisoroffers a gold mine of information on how to achieve success inoptions trading.
This book title, The Option Advisor (Wealth-Building Techniques Using Equity & Index Options), ISBN: 9780471185390, by Bertram J. Schaeffer, published by Wiley (October 24, 1997) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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