The Out-of-Home Immersive Entertainment Frontier (Expanding Interactive Boundaries in Leisure Facilities)

ISBN: 9781472426956
List Price: $48.95

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Minimum Order: 25 copies per title

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Overview

Digital Out of Home Entertainment is rather an arcane description for one of the fastest growing technology-sectors. These forms of interactive technology, often established on a 'pay per use' basis are transforming the customer experience in shops, cinemas, museums; almost any environment where consumers are congregating. Kevin Williams and Michael Mascioni's The Out-of-Home Immersive Entertainment Frontier provides a 'state of play' exploration of the successes, the emerging new applications and the strategies that inform them. The authors interviewed nearly 70 leading executives from many familiar organisations in every facet of the digital out-of-home entertainments industry. The result is an essential guide for entertainment executives as well as those involved in retailing, the hotel industry, mobile communications, museums and heritage.

This book title, The Out-of-Home Immersive Entertainment Frontier (Expanding Interactive Boundaries in Leisure Facilities), ISBN: 9781472426956, by Kevin Williams, Michael Mascioni, published by Taylor & Francis (May 28, 2014) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

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Product Details

Author:
Kevin Williams, Michael Mascioni
Format:
Paperback
Pages:
216
Publisher:
Taylor & Francis (May 28, 2014)
Language:
English
ISBN-13:
9781472426956
Weight:
16.875oz
Dimensions:
6.875" x 9.6875"
File:
TAYLORFRANCIS-TayFran_240317104102973-20240317.xml
Folder:
TAYLORFRANCIS
List Price:
$48.95
Case Pack:
55
As low as:
$44.06
Publisher Identifier:
P-MISC
Discount Code:
H
Audience:
Professional and scholarly

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