Overview
Are you striving for excellence yet find your efforts increasinglytaken for granted and undervalued? You’re not alone. Manycompanies discover their improved performance doesn’ttranslate into higher perceived value. In fact, it simply shiftsthe customer’s expectations upward, causing the customer totake the new, improved performance for granted. High-performancecompanies unwittingly create unrealistic customer expectations thatbecome impossible to meet. In this important book, the authorsuse a realistic story that illustrates the paradox ofexcellence¾the better you perform, the more invisible youbecome to everything but bad news¾shows the symptoms andcauses, and provides clear guidance for overcoming this perplexingdilemma. The Paradox of Excellence introduces anentertaining story with characters that are easy to relate to,ideas that can be readily implemented, and a practical frameworkfor achieving long-term success.
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