Overview
Why, even in the best of economic times, do so many apparentlyhealthy companies fail? The surprising answer offered by theauthors of this breakthrough book is "denial," or morespecifically, the inability of top management to acknowledge thatthey've been backing a losing strategy and to take the necessary,often traumatizing, steps required to set their companies on theright course. Using cogent case studies and lessons learned fromworking with Fortune 500 executives who have survived toughturnarounds, Pate and Platt vividly describe what happens when goodstrategies go bad. Drawing upon their experiences at top firms,they develop proven real-world turnaround strategies, tools, andtechniques and show readers how to put them to work in theircompanies.
This book title, The Phoenix Effect (9 Revitalizing Strategies No Business Can Do Without), ISBN: 9780471062622, by Carter Pate, Harlan Platt, published by Wiley (February 21, 2002) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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