Overview
Learn the best new ideas in BUSINESS STRATEGY from the brightestlights in the field
This Second Edition of the phenomenally successful Portable MBA inStrategy brings you the latest developments in strategic thought,analysis, and implementation from an all-star team of teachers,authors, and consultants. Harvard's Michael E. Porter shows you howto enhance competitive advantage through a global strategy. C. K.Prahalad explains how to create and leverage core competencies-astrategy that has led many organizations to overwhelming success.Jeffrey Sampler of the London Business School demonstrates how theInternet and the rapidly evolving e-business economy challenge manyof our fundamental ideas about strategy.
H. Kurt Christensen and Anil Gupta map strategy alternatives forthe corporate organization and its business units. Irene Duhaimedemonstrates the relevance of strategy for small businesses. AndJohn F. Mahon, Barbara Bigelow, and Liam Fahey explore politicalstrategy-the need to manage relationships with the concernedsegments of the public, trade associations, governmental agencies,community groups, and other stakeholders.
You'll find penetrating insights about strategy-making from DavidCollis of Yale, George Day of the Wharton School at the Universityof Pennsylvania, Ellen Hart of Gemini Consulting, and many others.To take advantage of the newest, most innovative, most effectiveideas in business strategy from minds that thrive on the cuttingedge, start reading The Portable MBA in Strategy, Second Editiontoday.
This book title, The Portable MBA in Strategy, ISBN: 9780471197089, by Liam Fahey, Robert M. Randall, published by Wiley (November 16, 2000) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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