Overview
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People donāt make decisions with their conscious mind, but on instinct. In The Power of Instinct, marketing consultant and behavioral science expert Leslie Zane shows that to grow a brand, business, or even a social movement, traditional persuasion tactics fall short. Instead, you must connect to the instinctive mind. And to do this, you need to understand the science of consumer choice and employ techniques that work with a personās brain, not against it.
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Zane uncovers the hidden network of connections that dictates the snap decisions we make and cracks the code on how to influence it. With a revolutionary set of rules for expanding the network, Zane shows us how to make any brand, business, political candidate, or idea the dominant instinctive choice. With science as your guide, as well asĀ stories from the worldās most successful brands from McDonald's and Lululemon to the Yankees and Taylor Swift, you'll learn:
- What kind of messages create the greatest amount of positive associations;
- Why finding new customers accelerates growth and relying on existing ones is a trap;
- Why emotional stories are not enough to drive trial and long-term brand loyalty.
This book title, The Power of Instinct (The New Rules of Persuasion in Business and Life), ISBN: 9781541703858, by Leslie Zane, published by PublicAffairs (June 18, 2024) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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