The Power of Little Ideas (A Low-Risk, High-Reward Approach to Innovation)

ISBN: 9781633691681
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$30.00
SKU:
9781633691681
Availability:
525
Minimum Purchase:
25 units
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Product Details

Author:
David Robertson, Kent Lineback
Format:
Hardcover
Pages:
256
Publisher:
Harvard Business Review Press (May 2, 2017)
Language:
English
Audience:
General/trade
ISBN-13:
9781633691681
ISBN-10:
1633691683
Dimensions:
6.13" x 9.25"
File:
TWO RIVERS-PERSEUS-Metadata_Only_Perseus_Distribution_Customer_Group_Metadata_20250917125307-20250918.xml
Folder:
TWO RIVERS
List Price:
$30.00
Case Pack:
24
As low as:
$17.10
Publisher Identifier:
P-PER
Discount Code:
C
Pub Discount:
60
Country of Origin:
United States
Weight:
16oz
Imprint:
Harvard Business Review Press

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Overview

The logical and enduring way to innovate.

Conventional wisdom today says that to survive, companies must move beyond incremental, sustaining innovation and invest in some form of radical innovation. "Disrupt yourself or be disrupted!" is the relentless message company leaders hear. The Power of Little Ideas argues there's a "third way" that is neither sustaining nor disruptive. This low-risk, high-reward strategy is an approach to innovation that all company leaders should understand so that they recognize it when their competitors practice it, and apply it when it will give them a competitive advantage.

This distinctive approach has three key elements:

  • It consists of creating a family of complementary innovations around a product or service, all of which work together to make that product more appealing and competitive.
  • The complementary innovations work together as a system to carry out a single strategy or purpose.
  • Crucially, unlike disruptive or radical innovation, innovating around a key product does not change the central product in any fundamental way.

In this powerful, practical book, Wharton professor David Robertson illustrates how many well-known companies, including CarMax, GoPro, LEGO, Gatorade, Disney, USAA, Novo Nordisk, and many others, used this approach to stave off competitive threats and achieve great success. He outlines the organizational practices that unintentionally torpedo this approach to innovation in many companies and shows how organizations can overcome those challenges.

Aimed at leaders seeking strategies for sustained innovation, and at the quickly growing numbers of managers involved with creating new products, The Power of Little Ideas provides a logical, organic, and enduring third way to innovate.

While major retailers like Amazon may carry The Power of Little Ideas (A Low-Risk, High-Reward Approach to Innovation), we specialize in bulk book sales and offer personalized service from our friendly, book-smart team based in Portland, Oregon. We’re proud to offer a Price Match Guarantee and a streamlined ordering experience from people who truly care.

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