The Powers is an exploration of ten key factors to create and manage a strong, resonant brand in either the B2B or B2C space. Gone are the days when advertising gurus, research firms, and management consultants told a brand what to do and where to go. Today’s top brands are built from the inside out, rooted in an authenticity that resonates deeply with employees, business partners, and customers. Through their use of vivid examples and real-life, in-the-trenches experience, Tony Wessling and Peter van Aartrijk make brand-building enjoyable, interesting, and engaging. Never before has branding been so succinctly broken down into essential components. Leaders and marketers who apply these concepts will find their own brands becoming exponentially more powerful and their destiny firmly under their control.
While major retailers like Amazon may carry The Powers (Ten Factors for Building an Exponentially More Powerful Brand), we specialize in bulk book sales and offer personalized service from our friendly, book-smart team based in Portland, Oregon. We’re proud to offer a Price Match Guarantee and a streamlined ordering experience from people who truly care.
We’re trusted by over 75,000 customers, many of whom return time and again. Want proof? Just check out our 25,000+ customer reviews—real feedback from people who love how we do business.
Prefer to talk to a real person? Our Book Specialists are here Monday–Friday, 8 a.m. to 5 p.m. PST and ready to help with your bulk order of The Powers (Ten Factors for Building an Exponentially More Powerful Brand).
