Overview
Refocus the efforts of your B2B marketing on revenue generation and fiscal responsibility with this indispensable volumeĀ
The Predictable Pipeline: How Growth-Oriented Companies Deliver Repeatable, Scalable, and Profitable Marketing-Driven ResultsĀ insightfully reexamines the role of the B2B marketer with an eye towardsĀ fiscal discipline and productivity. Matt HeinzĀ bringsĀ the lessons heāsĀ offeredĀ to companies like Microsoft, Salesforce.com,Ā and Seagate to theĀ forefrontĀ with thisĀ comprehensive B2B marketing resource.
The Predictable PipelineĀ shows readers how to:Ā
- establishĀ business objectives and measurable goals for B2B marketersĀ
- integrate B2B marketers with the sales teamĀ
- establish a full-funnel approach frameworkĀ
- detail sales enablement best practices at each stage of the sales cycleĀ
- maximize B2B marketing for lifetime value, loyalty, and referralsĀ
Full of practical strategies and concrete advice for refocusing the efforts of B2B marketers,Ā The Predictable PipelineĀ is perfect forĀ anyoneĀ interestedĀ in embracing revenue responsibility as a fundamental principleĀ of their marketing process.Ā Ā Ā
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This book title, The Predictable Pipeline (How Growth-Oriented Companies Deliver Repeatable, Scalable, and Profitable Marketing-Driven Results), ISBN: 9781119723967, by Matt Heinz, published by Wiley (October 20, 2020) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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