Overview
The ideal companion to the author's bestselling The Product Manager's Handbook, The Product Manager's Field Guide expands upon the overview and the responsibilities of product managers and delves into specific skills, abilities, and competencies to help them improve their performance. It provides readers with tools and exercises for functions such as marketing, planning, forecasting, and new product development and offers step-by-step instructions for activities designed to monitor and assess product-planning efforts.
This book title, The Product Manager's Field Guide (Practical Tools, Exercises, and Resources for Improved Product Management), ISBN: 9780071410595, by Linda Gorchels, published by McGraw-Hill Education (May 19, 2003) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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