The Product Manager's Survival Guide, Second Edition: Everything You Need to Know to Succeed as a Product Manager - 9781260135237 by Steven Haines, 9781260135237

The Product Manager's Survival Guide, Second Edition: Everything You Need to Know to Succeed as a Product Manager - 9781260135237

The Product Manager's Survival Guide, Second Edition: Everything You Need to Know to Succeed as a Product Manager - 9781260135237 by Steven Haines, 9781260135237
ISBN: 9781260135237
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$32.00
SKU:
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Product Details

Author:
Steven Haines
Format:
Hardcover
Publisher:
McGraw Hill LLC (July 1, 2019)
Audience:
General/trade
ISBN-13:
9781260135237
ISBN-10:
1260135233
Case Pack:
20
File:
McGrawHill-MH_ONIX_V30_US_onix30_all(25_10_28)-20251028.xml
Folder:
McGrawHill
List Price:
$32.00
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$15.68
Publisher Identifier:
P-MCGRAW
Discount Code:
B
Weight:
18.24oz
Dimensions:
6.2" x 9.3" x 1.03"
Pages:
288
Pub Discount:
65
Imprint:
McGraw Hill

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Overview

Advance in your product management career and create innovative products that customers love! 

Regardless of industry or sector, to compete in today’s business world, product managers must understand how their customer’s preferences change, how technology evolves, and how anticipate what competitors might do.  Regardless of industry, you need a reliable resource that provides timely guidance and practical tools to help you compete. With new content and expert advice, this updated edition of The Product Manager’s Survival Guide brings you fully up to date on what you need to succeed as a product manager. 

For your professional future, you’ll learn it’s not the development technique that will help you get ahead, it’s how you think like a strategically minded business person.   Your continuous learning starts with your product management acumen assessment, and takes root, when you develop your own professional development strategy.

The Product Manager’s Survival Guide, Second Edition features brand new material, including: 

•A product management acumen assessment
•Action planning ideas at the end of each chapter 
•Techniques to earn empowerment
•Tools to develop product strategies and roadmaps
•Methods to deploy and release products
•Metrics to assess product performance 

Simple and easy to understand, this invaluable guide will help you bring your company into the digital age and continue to evolve with changing times. 

While major retailers like Amazon may carry The Product Manager's Survival Guide, Second Edition: Everything You Need to Know to Succeed as a Product Manager - 9781260135237, we specialize in bulk book sales and offer personalized service from our friendly, book-smart team based in Portland, Oregon. We’re proud to offer a Price Match Guarantee and a streamlined ordering experience from people who truly care.

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