Overview
The book offers a comprehensive overview of theory and research in consumer psychology, exploring how advertising impacts the thoughts, emotions and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice.
This book title, The Psychology of Advertising, ISBN: 9781032596136, by Bob M Fennis, Wolfgang Stroebe, published by Taylor & Francis (May 14, 2025) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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