The Purpose Advantage (How to Unlock New Ways of Doing Business)

In today’s noisy market where people have instant access to nearly everything, quality products and services are no longer enough to differentiate your company or organization—your brand— from the competition. What a brand stands for, and the actions it takes to prove it, can provide a necessary memorability consumers draw on when they make purchasing decisions. From interviews with CEOs from some of the most purpose-driven brands today, to a step-by-step workshop on finding your own brand’s reason for existing beyond profit, The Purpose Advantage explores how standing for something more than just the bottomline is a powerful way to connect to modern consumers—building brand love and loyalty in the process.

This book title, The Purpose Advantage (How to Unlock New Ways of Doing Business), ISBN: 9781940858999, by Fromm Jeff, published by Ideapress Publishing (September 17, 2019) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

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