The Revenue Acceleration Playbook (Creating an Authentic Buyer Journey Across Sales, Marketing, and Customer Success)

ISBN: 9781774581018
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Overview

Want to accelerate your sales? Stop selling, and start connecting.

Today’s buyers are inundated with sales pitches coming at them from websites, peer reviews, social media, and email blasts. Is it any wonder they’re overloaded, overwhelmed, and tuned out?

The fact is, product-centered pitching simply doesn’t cut it anymore. Buyers don’t want to hear about your product’s features—they want to hear about how it can solve their problems or help them reach their goals. In The Revenue Acceleration Playbook, sales and marketing expert Brent Keltner introduces a proven, go-to-market framework to increase personalization and authenticity across every step of the buyer journey—from initial buyer engagement and prospecting, to closing new deals and expanding customer relationships, to growing target market segments.

Drawing on more than twenty successful company examples, Keltner shows you, step by step, how to build an authentic buyer journey that will generate more opportunities, higher account values, and faster segment growth. An essential handbook for CEOs, revenue leaders, go-to-market team members and everyone in between, The Revenue Acceleration Playbook is your guide to building a high-growth organization, from the sales floor to the executive suite.

This book title, The Revenue Acceleration Playbook (Creating an Authentic Buyer Journey Across Sales, Marketing, and Customer Success), ISBN: 9781774581018, by Brent Keltner, David Meerman Scott, published by Page Two Books, Inc. (April 5, 2022) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

Unlike Amazon and other retailers who may also offer The Revenue Acceleration Playbook (Creating an Authentic Buyer Journey Across Sales, Marketing, and Customer Success) books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.

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Product Details

Author:
Brent Keltner, David Meerman Scott
Format:
Hardcover
Pages:
416
Publisher:
Page Two Books, Inc. (April 5, 2022)
Language:
English
ISBN-13:
9781774581018
ISBN-10:
1774581019
Dimensions:
6.32" x 8.79" x 1.26"
File:
Macmillan Trade-Macmillan_Print_US_Trade_20240306220341-20240306.xml
Folder:
Macmillan Trade
List Price:
$27.00
As low as:
$13.77
Publisher Identifier:
P-STM
Discount Code:
A
Audience:
General/trade
Case Pack:
24
Weight:
23.2oz

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