Overview
While organizations claim to value creativity, they are often at aloss when attempting to conjure up novel ideas, particularly in aworld where technology has made information readily available toeveryone. As a result, leaders ask, "Where will the next big ideacome from?" In response, they allocate significant resources forinnovation; however the source of creative inspiration has remaineda mystery.
Science has shown that it's possible to create conditions underwhich the mind is more prepared to have insights, or "a-ha!moments." In this fascinating book, Andrew Razeghi examines theprecursors to creative insight and offers clear-cut methods formaking "Eureka moments" routine practice rather than luckyaccidents. Combining the latest scientific research, interviewswith current innovators, and studies of history’s mostcreative minds, he dissects the creative process and presents apractical approach for inspiring innovation.
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