Overview
Bringing order to the chaos of modern brand marketing, the second edition of Brand Love is not Enough combines an intuitive model of how consumers relate to brands, with an up-to-the-moment analysis of how brands are both victims and players in today’s raging culture wars.
This book title, The Righteous Brand (Consumer Brand Relationships in a Polarized World), ISBN: 9781032882369, by Max Blackston, published by Taylor & Francis (March 18, 2025) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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