Overview
Taking the reader on a tour of the fast-changing East, The Rise of the New East provides simple business strategies for dealing with the world’s growing complexity. From China to India to Dubai, powerfully disruptive forces have resulted from the East’s resurgence, and the clash of these forces has had unexpected economic, political, and social outcomes. Influential author Ben Simpfendorfer leads the next generation of commentary on emerging markets to take it beyond simple straight-line outcomes, arguing that the business world should respond to the East’s rise by embracing complexity and planning for the unexpected. In a rare combination of high-level economic and political analysis and street-level experience—from China's vast factories, to Indonesia's Muslim consumers, to India's Bollywood films—the emerging world is presented in an accessible and engaging way, and the result is essential guidance for financial investors, senior managers, and business owners. Simpfendorfer relates his experience of working for some of the world’s largest multinationals, transacting deals between countries such as China and Pakistan, and assisting mid-sized foreign companies in deciding how to enter the East, in order to provide readers with commercially relevant and tested solutions.
This book title, The Rise of the New East (Business Strategies for Success in a World of Increasing Complexity), ISBN: 9781137370051, by Ben Simpfendorfer, published by Palgrave Macmillan (June 24, 2014) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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