Overview
Companies, communities, and individuals fall for many reasons,but one of the most common—and easily avoidable—is thefailure to reinvent. When people and organizations rest on priorsuccesses rather than driving purposeful transformation, theydiscover too late that they have lost their market positionaltogether to competitors and external forces.
The most successful companies, brands, and individuals makereinvention a regular part of their business strategies.Transformation demands an ongoing process of discovery andimagination, and The Road to Reinvention lays out asystematic approach for continually challenging and reinventingyourself and your business. Venture capitalist and serialentrepreneur Josh Linkner identifies six elements in any businessthat are ripe for reinvention and shares examples, methods, andstep-by-step techniques for creating deliberate, productivedisruption.
Throughout The Road to Reinvention, Linkner also exploresthe history—the great rise, unprecedented fall, and nowrebirth—of his beloved hometown, Detroit. First rising togreatness as the result of breathtaking innovation, Detroit hadgenerations of booming growth before succumbing to apathy,atrophy, and finally bankruptcy. Now, the city is rising from theashes and driving sustainable success through an intense focus onreinvention. Linkner brings an insider's view of this incrediblestory of grit, determination, and creativity, sharing hisperspective on Detroit's successes and setbacks as a profoundexample of large-scale organizational and personaltransformation.
Change is inevitable. You need to decide: Will you drive thatchange, or be driven away by it? Will you disrupt or be disrupted?By choosing to deliberately reimagine your own status quo, you cansecure a strong future for both your company and your career.
This book title, The Road to Reinvention (How to Drive Disruption and Accelerate Transformation), ISBN: 9780470923436, by Josh Linkner, published by Wiley (May 27, 2014) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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