The Routledge Companion to Contemporary Brand Management

ISBN: 9781032242392
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$71.99
SKU:
9781032242392
Minimum Purchase:
25 units
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Minimum Order: 25 copies per title

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Overview

The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides a uniquely comprehensive overview of contemporary issues in brand management research, and the challenges faced by brands and their managers.

Original contributions from an international range of established and emerging scholars from Europe, US, Asia and Africa, provide a diverse range of insights on different areas of branding, reflecting the state of the art and insights into future challenges.

Designed to provide not only a comprehensive overview, but also to stimulate new insights, this will be an essential resource for researchers, educators and advanced students in branding and brand management, consumer behaviour, marketing and advertising.

This book title, The Routledge Companion to Contemporary Brand Management, ISBN: 9781032242392, by Francesca Dall'Olmo Riley, Jaywant Singh, Charles Blankson, published by Taylor & Francis (December 13, 2021) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

Unlike Amazon and other retailers who may also offer The Routledge Companion to Contemporary Brand Management books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.

Prefer to work with a human being when you order The Routledge Companion to Contemporary Brand Management books in bulk? Our Book Specialists are standing by Monday-Friday 8-5 PST, ready to help!

Product Details

Author:
Francesca Dall'Olmo Riley, Jaywant Singh, Charles Blankson
Format:
Paperback
Pages:
616
Publisher:
Taylor & Francis (December 13, 2021)
Language:
English
ISBN-13:
9781032242392
Weight:
40.25oz
Dimensions:
6.875" x 9.6875"
File:
TAYLORFRANCIS-TayFran_241105053054326-20241105.xml
Folder:
TAYLORFRANCIS
List Price:
$71.99
Series:
Routledge Companions in Marketing, Advertising and Communication
Case Pack:
10
As low as:
$63.35
Publisher Identifier:
P-CRC
Discount Code:
H
Audience:
College/higher education
Country of Origin:
United States
Pub Discount:
30

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