The SAGE Handbook of Marketing Theory

This exciting new Handbook brings together the latest in debates concerning the development of marketing theory, featuring original contributions from a selection of leading international authors. The collection aims to give greater conceptual cohesion to the field, by drawing together the many disparate perspectives and presenting them in one volume. The contributors are all leading international scholars, chosen to represent the intellectual diversity within marketing theory.

This book title, The SAGE Handbook of Marketing Theory, ISBN: 9781446270516, by Pauline Maclaran, Michael Saren, Barbara Stern, Mark Tadajewski, published by SAGE Publications (June 21, 2013) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

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