Overview
Ā
āMichael Easterās genius is that he puts data around the edges of what we intuitively believe. His work has inspired many to change their lives for the better.āāDr. Peter Attia, #1 New York Times bestselling author of Outlive
AreĀ weĀ hardwired to craveĀ more? From food and stuff to information and influence,Ā why canāt we ever get enough?
Michael Easter, author of The Comfort Crisis and one of the worldās leading experts on behavior change, shows that the problem isnāt you. The problem is yourĀ scarcityĀ mindset, left over from our ancient ancestors. They had to constantly seek and consume to survive because vital survival tools like food, material goods, information, and power were scarce and hard to find. But with our modern ability to easily fulfill our ancient desire for more, our hardwired āscarcityĀ brainā is now backfiring. And new technology and institutionsāfrom dating and entertainment apps to our food and economic systemsāare exploiting ourĀ scarcitybrain. Theyāre bombarding us with subversive āscarcitycues,ā subtle triggers that lead us into low-reward cravings that hurt us in the long run.Ā ScarcityĀ cues can be direct and all-encompassing, like a sagging economy. Or they can be subtle and slight, like our neighbor buying a shiny new car.
Easter traveled the world to consult with remarkable innovators and leading scientists who are finding surprising solutions for ourĀ scarcityĀ brain. He discovered simple tactics that can move us towards an abundance mindset, cement healthy habits, and allow us to live our lives to the fullest and appreciate what we have, including how to:
ā¢ Detect hiddenĀ scarcityĀ cues to stop cravings before they start, from a brilliant slot machine designer in a Las Vegas casino laboratory
ā¢ Turn alone time into the ultimate happiness hack, from artisanal coffee-making Benedictine monks
ā¢ Reignite your exploration gene for a more exciting and fulfilling life, from an astronaut onboard the International Space Station
ā¢ Reframe how we think about and fix addiction and bad habits, from Iraqās chief psychiatrist
ā¢ Recognize when you have enough, from a woman who left a million-dollar career path to adventure the world
Our world is overloaded with everything weāre built to crave. The fix forĀ scarcityĀ brainĀ isnāt to blindly aim for less. Itās to understand why we crave more in the first place, shake our worst habits, and use what we already have better. Then we can experience life in a new wayāa more satisfying way.
This book title, Scarcity Brain (Fix Your Craving Mindset and Rewire Your Habits to Thrive with Enough), ISBN: 9780593236628, by Michael Easter, published by Harmony/Rodale (September 26, 2023) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
Unlike Amazon and other retailers who may also offer Scarcity Brain (Fix Your Craving Mindset and Rewire Your Habits to Thrive with Enough) books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.
Prefer to work with a human being when you order Scarcity Brain (Fix Your Craving Mindset and Rewire Your Habits to Thrive with Enough) books in bulk? Our Book Specialists are standing by Monday-Friday 8-5 PST, ready to help!