The Search (How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture)

What does the world want? According to John Battelle, a company that answers that question—in all its shades of meaning—can unlock the most intractable riddles of business and arguably of human culture itself. And for the past few years, that’s exactly what Google has been doing.

 

But The Search offers much more than the inside story of Google’s triumph. It’s a big-picture book about the past, present, and future of search technology and the enormous impact it’s starting to have on marketing, media, pop culture, dating, job hunting, international law, civil liberties, and just about every other sphere of human interest.

This book title, The Search (How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture), ISBN: 9781591841418, by John Battelle, published by Penguin Publishing Group (October 3, 2006) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

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