Overview
Open any investing book, tune in to financial television, watch any TikTok “finfluencer,” and you’ll immediately learn a lie. Investing, you’ll be told, is a struggle against the markets, and it’s a struggle you can and must win. Forget that. These aren’t the people you have to beat in order to succeed as an investor. Instead, you need to outsmart an even more powerful adversary: yourself.
In this illuminating and beautifully illustrated book, Wall Street Journal financial columnist Jason Zweig shows what it really takes to be a great investor: the right temperament. The best investors share a few essential strengths, or what Zweig calls the seven virtues:
- Curiosity, the intrinsic drive to learn and understand more about the world around you.
- Skepticism, refusing to accept financial orthodoxy or to believe in anything without evaluating the evidence.
- Discipline, using consistent rules to structure your decisions and measuring the results over time.
- Independence, thinking for yourself and assessing your performance by your own standards.
- Patience, realizing that investing success is determined over the course of decades, not milliseconds.
- Courage, being able to endure the worst market swings and being willing to do the opposite of what feels easy.
- Humility, learning to be honest about your skills, your limitations, and the power of luck.
Zweig provides the very best advice from exclusive interviews with top investors like Warren Buffett, Charlie Munger, and John C. Bogle, adding new layers of insight from financial history, from behavioral finance and neuroeconomics, and from Wall Street Journal readers themselves, who have shared with him how they’ve applied these virtues to achieve successful returns.
Meticulously researched and gracefully written, summing up all Zweig has learned in his decades of covering financial markets, The Seven Virtues of Great Investors is an original and essential read for any individual or professional who wants to become better at investing. Along the way, cultivating the virtues that will make you a better investor just might help you become a better person, too.
While major retailers like Amazon may carry The Seven Virtues of Great Investors (How to Master the Markets by Mastering Yourself), we specialize in bulk book sales and offer personalized service from our friendly, book-smart team based in Portland, Oregon. We’re proud to offer a Price Match Guarantee and a streamlined ordering experience from people who truly care.
We’re trusted by over 75,000 customers, many of whom return time and again. Want proof? Just check out our 25,000+ customer reviews—real feedback from people who love how we do business.
Prefer to talk to a real person? Our Book Specialists are here Monday–Friday, 8 a.m. to 5 p.m. PST and ready to help with your bulk order of The Seven Virtues of Great Investors (How to Master the Markets by Mastering Yourself).