The She Spot (Why Women Are the Market for Changing the World -- And How to Reach Them)

Women are a huge, uniquely receptive but still underutilized audience for a whole range of social and political causes, not just “women’s issues.” In The She Spot, Lisa Witter and Lisa Chen, top executives in the nation’s largest public interest communications firm, explain why women’s enormous potential is still largely untapped. Citing examples from both the for-profit and nonprofit sectors, they offer specific, detailed advice—much of which flies in the face of conventional wisdom—on how to better connect with women and advance your mission.

This book title, The She Spot (Why Women Are the Market for Changing the World -- And How to Reach Them), ISBN: 9781576754726, by Lisa Witter, published by Berrett-Koehler Publishers (June 9, 2008) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

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