Overview
Focus on the right relationships for better business results.
When it comes to business development, professionals often struggle—not from a lack of opportunities but from not knowing where to focus their attention. In a world where we can access anyone through six degrees of separation, our 500+ LinkedIn connections and cluttered CRM databases only exacerbate the question: "What is the best use of my time?"
The Short List delivers a clear, actionable guide to identifying the people you need to prioritize and the techniques you can use to nurture those relationships into career catalysts. It provides a step-by-step plan with easy-to-use exercises to help newcomers get started and seasoned rainmakers hone their approach. Streamline your networking system and elevate your business development results with this indispensable guide.
Cofounder and CEO of PipelinePlus, David Ackert, is a highly regarded business development thought leader who has pioneered revenue acceleration programs for hundreds of professional services firms worldwide.
This book title, The Short List (How to Drive Business Development by Focusing on the People Who Matter Most), ISBN: 9798886452983, by David Ackert, published by Greenleaf Book Group Press (January 28, 2025) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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