Overview
Transform your organization using AgileĀ principlesĀ with thisĀ proven frameworkĀ
The Six Disciplines of Agile MarketingĀ provides a proven framework for applyingĀ AgileĀ principles and processes toĀ marketing. Written by celebratedĀ consultant Jim Ewel, this bookĀ provides a concise, approachable, and adaptable strategy for the implementation of Agile in virtually any marketingĀ organization.Ā
The Six Disciplines of Agile MarketingĀ discusses six key areas of practical concern to the marketer who hopes to adopt Agile practices in their organization. They include:Ā
- Aligning the team on common goalsĀ
- Structuring the team for greater efficiencyĀ
- Implementing processes like Scrum and Kanban in marketingĀ
- Validated LearningĀ
- Adapting to ChangeĀ
- Creating Remarkable Customer ExperiencesĀ
The Six Disciplines of Agile MarketingĀ also discusses four shifts in beliefs and behaviorsĀ necessary to achieving an Agile transformation in marketing organizations. They include:Ā
- A shift from a focus on outputs to one based on outcomesĀ
- A shift from a campaign mentality to one based on continuous improvementĀ
- A shift from an internal focus to a customer focusĀ
- A shift from top-down decisions to de-centralized decisionsĀ
Perfect for anyone in a leadership position at a marketingĀ agency,Ā The Six Disciplines of Agile MarketingĀ also belongs on the bookshelf of anyone interested in improving the efficacy and efficiency of their own marketing efforts. Full ofĀ practical advice and concrete strategiesĀ that have beenĀ successfully implemented at Fortune 500, Silicon Valley,Ā and non-profitĀ organizationsĀ alike, this book is anĀ indispensable resource to help your organization make the leap to Agile.Ā
This book title, The Six Disciplines of Agile Marketing (Proven Practices for More Effective Marketing and Better Business Results), ISBN: 9781119712039, by Jim Ewel, published by Wiley (October 13, 2020) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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