The House that Cheese Built (The Unusual Life of the Mexican Immigrant who Defined a Multibillion-Dollar Global Industry)

ISBN: 9781394184026
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$28.00
SKU:
9781394184026
Availability:
560
Minimum Purchase:
25 units
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Product Details

Author:
Miguel A. Leal
Format:
Hardcover
Publisher:
Wiley (September 6, 2023)
Language:
English
Audience:
General/trade
ISBN-13:
9781394184026
File:
Wiley-wileyUS_2_1_20250915-20250915.xml
Folder:
Wiley
List Price:
$28.00
As low as:
$19.32
Shipping Origin:
Wiley-1
Publisher Identifier:
P-WIL
Discount Code:
D
Pages:
272
Weight:
16oz
Dimensions:
6.2" x 9.1" x 1.1"
Case Pack:
18
Country of Origin:
United States
Pub Discount:
50
Imprint:
Wiley

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Overview

A quintessential American dream story from a Mexican entrepreneur who shares the tale of building a multi-million-dollar business from scratch, complete with both success and failure, and always a vision of hope.

Leal came to the U.S. penniless as a teenager, speaking almost no English; he literally slept in the boiler room of a Wisconsin cheese factory for months before he was caught. Through hard work, grit, and ingenuity Leal would go on to launch his own business. He is widely credited with introducing Mexican cheeses to the U.S. market and grew his company to a multimillion-dollar success story that defined an industry. Yet, like many successful entrepreneurs, Leal’s great successes were matched by personal failures: the end of a marriage; trouble with law enforcement; and the deeply felt sense that there must be something more to life than great wealth.

  • Read the astounding memoir of a Mexican immigrant who worked his way to success in the American cheese industry
  • Find inspiration in Miguel Leal’s determination and refusal to give up on his dream
  • See how Leal persevered in the face of obstacles and setbacks in his personal life
  • Follow Miguel’s story as he finds peace, purpose, and grace—and realizes that money isn’t everything


Leal’s memoir, THE HOUSE THAT CHEESE BUILT, is both a quintessential immigrant success story, one that beautifully illustrates the immigrant experiences: isolation, fear, and ambition for a better life and assimilation, as well as a thoughtful personal account of entrepreneurship and all its benefits and costs.

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