Overview
Whatever continent, industry, company size, current degree of social media adoption or your job title, the purpose of this book is to inspire you to see how you can raise the bar further to reap new rewards. It will give you the tools to make a difference to your organisation's social media strategy development and delivery going forward.
In addition it will also give you more intellectual support and confidence to discuss social media on a higher level with peers, inspire colleagues or negotiate and create support for increased investments from your leadership team.
In The Social Media MBA editor Christer Holloman has crowd sourced 15 thought leaders from 4 continents to offer an exceptional educational programme written for experienced social media professionals just like you.
In addition, learn through cases studies produced by the social leaders at these brands:
ARM by Kerry McGuire Balanza – Director of Strategic Marketing
Aviva by Jan Gooding – Global Brand Director
Dell by Stuart Handley – Communications Director
Evans Cycles by Will Lockie – Head of Social Media
GlaxoSmithKlein (Ribena) by Verity Clifton – Brand Marketing Manager
Kodak by Madlen Nicolaus – Social Media Manager
Phillips by Hans Notenboom – Global Director B2B Online
Sage by Cath Sheldon – Online PR Specialist
There is more, connect with the co-authors and other readers by joining The Social Media MBA Alumi group, visit http://www.socialmedia-mba.com or search or the group on LinkedIn to stay updated on the latest, ask questions or join the discussions.
This book title, The Social Media MBA (Your Competitive Edge in Social Media Strategy Development and Delivery), ISBN: 9781119963233, by Christer Holloman, published by Wiley (February 6, 2012) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
Unlike Amazon and other retailers who may also offer The Social Media MBA (Your Competitive Edge in Social Media Strategy Development and Delivery) books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.
Prefer to work with a human being when you order The Social Media MBA (Your Competitive Edge in Social Media Strategy Development and Delivery) books in bulk? Our Book Specialists are standing by Monday-Friday 8-5 PST, ready to help!